News

Plug into PR and enter 'Brave New World' of Media

A year-long study into the future use of media by the UK technology and creative solutions provider, Red Bee, recently sought the views of experts such as Google, FreemantleMedia, Virgin Media, and Cisco on the future of TV. Perhaps not surprisingly, the experts' views were that changes in people's behaviours are being driven by new and connected devices & technologies such as tablet PC's like the iPad; the Kindle and internet connected TV's. Something else as revolutionary as Google is expected to enter the marketplace and some of industry experts even suggested that Facebook will become the leading distributor of media by 2020 for anything from music to film.

Much of the focus was on the influence of online. Predictions were that 'media' will be seen as a virtual channel not a tangible product by 2020. Yet traditional broadcasting was still seen by some as continuing to...

read more

Social Media ‘Tips and Tools’ To Help Your Business Grow

Whilst more and more businesses are using social media, it may be less clear as to whether the money and time spent is worth it or not. MF Communication attended an excellent seminar recently hosted by Invest NI's eBusiness Advisor, Nick Martin. We'd like to share some of the useful tips and tools we gained from that event.

Rather than simply jumping on the bandwagon of social media, what was clear is that the first and most important things are be sure what your business wants to achieve; how social media will help with that, if at all, and how success will be measured. In an ever-expanding social media landscape, knowing how to keep up with technology and process development is pivotal to the success of a social media strategy. The seminar demonstrated how the web is changing and becoming more and more people-centric as users dedicate more time interacting with others online...

read more

It's a Visual Thing

The shake-up of commercial television continues following the approval by Ofcom for product placements on programmes made for UK audiences earlier this year. Retailer New Look is reported to have struck a deal with Channel 4 to create the first programme funded by product placement. This follows the exclusive Nestlé deal with ITV for the 'This Morning' programme.  The most effective programmes for placements are likely to include makeover, cookery and celebrity based reality shows.  Comparable programmes have been a success in America with shows such as American idol, Celebrity Apprentice and Extreme Makeover making large revenues from product placement. PR practitioners understand the nature of editorial content and should be well placed to take advantage of this opportunity for their clients. Ofcom’s rules demand that placements are editorially justifiable, and it is here PR’s...

read more

Pages

top