Micro-Site for Arthur Guinness

Diageo Ireland wished to create a cental repository within the organisation for the Arthur Guinness Fund. This would serve as a lasting and living archive. It would capture all the elements, learnings, best practices, and successes involved in a way that would educate and inform stakeholders and provide internal audiences with  a resource tool kit that they could use to communicate key messages about the Fund to wider internal and external audiences.

From inception to completion, MF Communication project managed the development of the micro-site; designed the content hierarchy that would ultimately house approximately 200 downloads at go-live date and wrote all page text.